I'm not a soda drinker....not to say that I NEVER drink them but just not my choice of liquid to ingest! I have found a new love this bubbly refreshing drink!! This company uses pure fruit juice along with sparkling water....NO artificial NOTHING about this drink! How about another excuse to go buy this stuff by the case: IZZE is partners with the Global Education Fund which provides educational tools to needy kids ALL OVER the GLOBE! So don't feel guilty, your helping kids learn and it's esque (it resembles the "regular" IZZE but it's light)! Cheers!!